Cybersecurity is a hot topic, but a complex, and frankly, boring one. This project was about finding ways to allow tech nerds to effectively communicate and show value with good verbal, visual and behavioural brand narrative.

When a leading IT managed services provider (MSP) learned they had lost a client because of a competitor's perceived expertise in cybersecurity they realised that they needed to make their security capabilities more visible. There was also an opportunity to educate and upsell existing clients to better cybersecurity compliance and protection.