A leading city Law firm that needed its branding to reflect a unique story of heritage, expertise, and record of success.

We met Malcolm and quickly realised that he was a very unique Lawyer. His journey as a tech startup founder led him to follow a new career in law and help other tech founders access crucial expertise. We ran our BRAD^® (Brand Research And Discovery) process, clarifying strategy, and unearthing narratives.

Dundas is a name that's been associated with the highest legal roles throughout history. A personal lineage Malcolm can trace back centuries. We translated a heraldic charge for a digital age, and repositioned the brand for its next chapter.

"Dundas Lawyers engaged Untold to complete a brand review and related positioning statements a year or so back. The word 'gurus' comes to mind as our entire team was delighted with what they developed both strategically as well as visually. If you need to engage some branding specialists Untold is the only choice."