Today's businesses rely on their internet connections more than ever. With most phone calls using VOIP and more virtual business meetings. Loss of connection, even for a few seconds, has become more disruptive and costly.

Many companies have adopted fail-over technologies with redundant connections to reduce this disruption, but they did not stop calls, meetings, and data transfers from dropping out. A clever mix of technologies and connections allowed Monocera to fix these issues, but explaining it was complicated.

They needed effective verbal and visual narratives to help them tell the story.

Verbal Narrative

 
The naming of this new service and product suite started with the service itself. It was a data server (META-LINK™) that managed multiple internet connection types (starlink, 4g, 5g, etc.). With this technology, should your connection become less stable, an alternative connection type would be seamlessly selected, ensuring your Teams^® call didn't drop out or freeze.

Just like an astronaut's connection to a space station, or a rock climber's safety harness, there are times when you need to be securely tethered.

Tethr^® - It's a safety net for your internet connection.

When I re-engaged with the team at Untold for another brand, I had some partially formed ideas about creating a seamless failover connectivity solution—one that could greatly support our clients across Australia in navigating the post-COVID era of endless video meetings.

As is always the case, they delivered a beautiful brand and story -pushing me to get my shit together and finalise the product. Since then, it’s greatly assisted us in communicating an extremely complex web of interconnected systems to explain the value of good, resilient connectivity where it doesn’t deserve to exist.

I think I get a discount at 12 brands?
Josh Ryan