"We were delighted to have Steve and Paul present to the Brisbane Graphic Design and Print meetup group in December 2019 for our end of year social event. They talked to our group of designers about the 'Dark Art of Naming', and it was simply brilliant. They are interesting, engaging, funny and entertaining. The presentation was slick and professional. Everyone got a great deal out of it, and there was lots of interaction and questions. Certainly a highlight of our events calendar, and we look forward to having them present again. Brilliant!"

Jayne Phillips
Founder, Brisbane Graphic Design & Print

MARKET BRAND LAUNCH

Once you have established your strategy, and are positioned to go live you have a unique opportunity. You have something of value to share with the market, a reason to reconnect to existing stakeholders and engage with new ones. You only get one shot at that first impression, so it pays to have a launch strategy in play. A brand/re-brand launch is your first step to establish tangible ROI on the investment, and embed new strategic behaviours.

CULTURE BRAND LAUNCH

The launch (or re-launch) of a brand is a momentous occasion and your first opportunity to see a return on investment. Branding is as much about HR as it is about marketing. Handled right, the internal brand launch can create engagement. An inspired team are more loyal, passionate, and more productive. But staff who understand the "Why" and "How" of your brand can become brand ambassadors.

"After an exciting and successful rebranding process, Paul and Steve were on point with a very interesting presentation at our brand launch. Most of the team discovered our new name the day of the presentation, Untold held the room the whole time and kept everyone on the edge of their seat. The entire Kraftur team was impressed and took ownership of their new company name instantly."

Vanessa Devaux
Marketing Coordinator. Kraftur