Clarity. Overwhelmingly what participants say they have gained after an Untold® workshop is "Clarity". Whether it is a free consultation or mentoring session, or a structured strategy deep dive, value is delivered in the room.
Most projects begin with our Brand Research And Discovery process (let us introduce you to B.R.A.D.). Untold® helps brands discover the questions they should be asking and the authentic brand narrative they have within them.
Untold® talks are designed to inspire, enlighten, and are tailored every time to provide practical strategic advice and tools each audience can use. Perfect for conferences, keynotes, networking functions or internal events. Choose an existing topic or request a bespoke topic.
Better yet, let Untold® tell YOUR brand story.
"Untold spoke at a collaborative event that YUNGMUNNY held in 2019. The aim was to enlighten and help young creatives understand the importance of naming and trade marking. The presentation was humorous and insightful, extremely helpful and easy to follow."
Amy CrowFounder, Yung Munny
The business graveyard is littered with the wreckage of businesses that got this wrong. Verbal brand narrative starts with a name. Naming is important for businesses, but also for products, a promise, a methodology, a science or a system. Good naming strategy and governance is vital for both types of ROI and is particularly important for startups and scale-ups. Learn how to name effectively and which skills to work on.
Does the way you tell your brand story engage your market? Does it contribute to your bottom line? Explore how your business goals and business strategy can drive the creation of effective brand narratives to achieve and maintain success.
There is gold hidden in every business. Bring together the right catalysts of strategy, narrative and governance and you can strike it rich. Find assets in your business you may not know you had; turning ideas into assets on your balance sheet. Learn strategies and hacks for trademarking, managing them as assets, and realising their value. Learn the ins and outs of searching for trade marks in Australia.
BUSINESS + BRAND STRATEGY
Understanding the Risks & Rewards
Effective business and brand strategy drive successful outcomes. But it pays to remember that there are two types of ROI, Return on Investment and Risk of Inaction. Sometimes we don’t know what we don’t know and fail to act to maximise our investment and reduce our risk. Understanding ROI SQUARED can multiply your success.
TALKS AND KEYNOTES
Looking for an inspiring speaker for your group or event?
A few of the topics we talk on include:
"We were delighted to have Steve and Paul present to the Brisbane Graphic Design and Print meetup group in December 2019 for our end of year social event. They talked to our group of designers about the 'Dark Art of Naming', and it was simply brilliant. They are interesting, engaging, funny and entertaining. The presentation was slick and professional. Everyone got a great deal out of it, and there was lots of interaction and questions. Certainly a highlight of our events calendar, and we look forward to having them present again. Brilliant!"
Jayne PhillipsFounder, Brisbane Graphic Design & Print
Once you have established your strategy, and are positioned to go live you have a unique opportunity. You have something of value to share with the market, a reason to reconnect to existing stakeholders and engage with new ones. You only get one shot at that first impression, so it pays to have a launch strategy in play. A brand/re-brand launch is your first step to establish tangible ROI on the investment, and embed new strategic behaviours.
The launch (or re-launch) of a brand is a momentous occasion and your first opportunity to see a return on investment. Branding is as much about HR as it is about marketing. Handled right, the internal brand launch can create engagement. An inspired team are more loyal, passionate, and more productive. But staff who understand the "Why" and "How" of your brand can become brand ambassadors.
"After an exciting and successful rebranding process, Paul and Steve were on point with a very interesting presentation at our brand launch. Most of the team discovered our new name the day of the presentation, Untold held the room the whole time and kept everyone on the edge of their seat. The entire Kraftur team was impressed and took ownership of their new company name instantly."
Vanessa DevauxMarketing Coordinator. Kraftur
"Thank you both so much for sharing your knowledge, and amazing passion and energy. Can't thank you enough for giving the students such invaluable insights."
Frankie YoungLecturer, Shillington College
16 global design awards, 100s of registered trade marks, and firsthand experience in almost every industry.
Untold® have a unique record of success, delivering strategic business advice, intellectual property insight, naming, brand strategy and creating globally awarded creative. A testament to our insight, is that we frequently consult to other agencies.