Brand Strategy

Brand Strategy

A unified brand narrative is fundamental to business success.



Almost every business today is experiencing greater competition than before. Brand strategy is the proactive gameplan that you have in place to ensure all 4 types of brand narrative  (Strategic, Verbal, Visual and Behavioural) contribute towards a stronger and deliberate future.

New brand, re-brand, sub-brand  -  get it right, with the right strategy.

An effective brand strategy gives every member of your team clarity around the brand you want to be, which means the brand you want the world (in particular your customers) to see, experience and engage with. Obviously this is much, much more than a name and a logo.

Understand where you are going before
deciding how to get there.

First define your Strategic Narrative (positioning, channels, markets, differentiation, opportunity and exit strategies).
All other brand narrative should be designed to realise these.
Next craft the other narrative elements of your brand: Your Verbal Narrative - how you tell your story in words. Your Visual Narrative - the style, colours, and creative assets that deliver the look and feel of your brand. Finally, and most importantly, your Behavioural Narrative - the processes and behaviours you ingrain to deliver your brand experience.
© Untold 2018-2022


When you are great at what you do, but disillusioned with the industry you do it in, what do you do?

Change your strategy and change the industry. Welcome to Luminoso, who are turning recruitment upside down.

Read the case study


A brand refresh or full re-brand can deliver some amazing results.

Re-Brand: Re-Imagine -> Re-Focus -> Re-Invigorate

BUT, our first question is always "Why?", followed by "Are you sure?". There are many good reasons to re-brand, but also many good reasons not to. It should only be done if there is a sound commercial reason. If there is then it can be a powerful and hugely impactful strategy both in mitigating risk and in driving performance.

16 global design awards, 100s of registered trade marks, and firsthand experience in almost every industry.

Untold® have a unique record of success, delivering strategic business advice, intellectual property insight, naming, brand strategy and creating globally awarded creative. A testament to our insight, is that we frequently consult to other agencies.