Untold Brand Narrative

Brand Narrative

It all starts with words.

Everything we create for our markets to hear, see, feel, touch, taste and experience is part of our brand narrative.

A brand has to do more than tell its story, it has to live it. That means deeply understanding the story you want to bring to life.

WORDS ARE OUR FOUNDATION

Well-defined brand themes, persona and backstory are the building blocks of this foundation. All written and spoken words contribute to your overall brand narrative, from your brand name(s) through intro scripts to case studies and anecdotes. We first need to understand how to talk about, describe and position our brand before we should start to design visual narrative (creative) or behavioural narrative (processes and experiences).

VERBAL NARRATIVE

Words are magic. When crafting a brand's verbal narrative you are making concepts real. Words are shareable, if we can name something then it becomes tangible. In fact, if we look at all the great jumps in human civilisation we can see that naming, and storytelling enabled the growth. Choosing or creating the right words, the right voice and the right tone are key. Get it right and you have an asset potentially worth billions, get it wrong…

VISUAL NARRATIVE

A picture tells a thousand stories. It pays to choose them wisely. When crafting a brand's visual narrative you are adding important pieces to the overall puzzle. Much like words can be delivered with personality, depth and meaning, so too can visual creative. From a logo, to colour choices, image selection and treatment, through to form, shape and texture. Visuals are a language we interpret instinctively. They help build bridge from verbal narrative to user experience.

Brand Narrative

It all starts with words.

WORDS ARE OUR FOUNDATION

BUSINESS GOALS

BUSINESS STRATEGY

VERBAL NARRATIVE

VISUAL NARRATIVE

BEHAVIOURAL NARRATIVE

A CASE IN POINT