It's a funny thing, but if you really know
something well, you eventually feel like
there will always be more to learn.


People often come to Untold® because they have a commercial problem they need to solve, a commercial imperative that needs addressing, or a brand they need to create. A common failure however, is attempting to answer the wrong questions, or answering them in the wrong order.

Our core expertise (some call it a superpower) is to ask different questions. With years of experience consulting across myriad industries, we bring an external perspective that’s impossible to gain internally. The resulting insights help clarify business goals and begin to generate effective strategies.



You cannot effectively or responsibly begin crafting a brand strategy until you understand the business strategy.
This includes positioning, channels, markets, differentiation as well as opportunity and exit strategies.
Only once we have defined and agreed this Strategic Narrative do we begin to create the other brand narrative elements designed to achieve that strategy.
Understanding the Strategic Brand narrative allows us to design the other three narratives:
Verbal (tone, naming, language), Visual (design, imagery, positioning) and Behavioural (cultural, processes, experiential).
All three types are crucial to effectively deliver on brand, and more importantly, on strategy.
© Untold 2018

In creating the three core types of brand narrative we also focus on governance and intellectual property protection. The sometimes boring, oft-times frustrating, always important side of creating valuable brand narrative assets.


We give strategic advice on every project we undertake, it’s a crucial part of our model. Most of that advice is commercial and confidential with NDAs as standard.

16 global design awards, 100s of registered trade marks, and firsthand experience in almost every industry.

Untold® have a unique record of success, delivering strategic business advice, intellectual property insight, naming, brand strategy and creating globally awarded creative. A testament to our insight, is that we frequently consult to other agencies.