Expertise

It's a funny thing, but if you really know
something well, you eventually feel like
there will always be more to learn.

 

People often come to Untold® because they have a commercial problem they need to solve, a commercial imperative that needs addressing, or a brand they need to create. A common failure however, is attempting to answer the wrong questions, or answering them in the wrong order.

Our core expertise (some call it a superpower) is to ask different questions. With years of experience consulting across myriad industries, we bring an external perspective that’s impossible to gain internally. The resulting insights help clarify business goals and begin to generate effective strategies.

UNTOLD EXPERTISE | Untold

THE 3 BRAND NARRATIVES

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Only once we have established a sound business strategy do we begin to create brand narrative that delivers to that strategy.
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Brand narrative is; Verbal (tone, naming, language), Visual (design, imagery, positioning) and Behavioural (cultural, processes, experiential). All three types are crucial to effectively deliver on brand, and more importantly, on strategy.
© Untold 2018
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BUSINESS GOALS
BUSINESS STRATEGY

In creating the three core types of brand narrative we also focus on governance and intellectual property protection. The sometimes boring, oft-times frustrating, always important side of creating valuable brand narrative assets.

STRATEGIC ADVICE

We give strategic advice on every project we undertake, it’s a crucial part of our model. Most of that advice is commercial and confidential with NDAs as standard.

16 global design awards, 250+ registered trade marks, and firsthand experience in almost every industry.

Untold® have a unique record of success, delivering strategic business advice, intellectual property insight, naming, brand strategy and creating globally awarded creative. A testament to our insight, is that we frequently consult to other agencies.