Stories are remembered up to 22 times more than facts alone. In other words, if you have a message that you want people to remember, wrap it in a story.
Jennifer AakerStanford Graduate School of Business
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01 Business Strategy
02 Intellectual Property
04 Brand Strategy
05 Brand Narrative
07 Brand Design
Operations Manager - River City Labs
Co-Founder - Esfolia
Founder - Moonward
Economic Development Manager
Shahn and Dave
Dave & Shahn, Founders - Ruby Creek Mushrooms
Founder - Two Old Birds, Canada
Director - Palmer's Coaches
Instructor - Shillington College of Graphic Design
Founder - Forge Forward
CEO - KPI Sports
Director - Primary Cloud
Marketing Coordinator - Kraftur
Business Manager - Accelerate Automotive
Founder and CEO - North Star, London
Director - Facta
Director - Vitalia
Founder and Director - Monocera
Director - Front Row CFO
The Boss - Media Mortar
Director - JDL Construction
Founder - Luminoso
Founder - Vitalia
Director - Kraftur
Founder - Grafix Garage
You’ll notice that there’s no ‘buy now’ or ‘get in touch’. That’s not because we missed the first semester of marketing at University, and it’s not because we’re recluse either.
It’s because this website isn’t here to generate leads–100% of our work comes from referral. Ironically perhaps, this virtual presence is here so you know we’re… real.
When you are in a hard, dirty, pay-by-the-meter industry, people expect you to act that way. And they expect you to bid that way. But when you pursue leadership, technology and excellence you need your market to know it.
Brisbane based boutique firm didn't fit the IT stereotype, and needed to carve their own niche in a busy (and ugly) market. They already started the registration process for a new trade mark, but was it the right direction?
When Western Downs Regional Council began their tourism branding project in late 2019, they had no idea what waited around the corner. With the intense program of stakeholders engagement and consultation, and everything else, completely disrupted by Covid 19, the project turned into something more.
Innovator Facta were developing software, but they aren't developers. They were actually creating a game-changing, organisational wellness ecosystem. They needed naming and narrative to empower their passionate vision.
Sydney based recruiter Luminoso didn't just want to succeed in their industry, they wanted to change it. This meant committing to changing their own business model and turning things upside down.
Talent management up-start North Star, based in London had been given UK legal advice that a trademark would not be achievable for their name. We thought differently.