Not only did Paul and Steve manage to decode my thought bubbles, they translated it into a brand promise that resonates with me personally, my team and most importantly, our client base.
I’ve heard countless brand positioning statements over the course of my career, but I’d rate the work they delivered to me as one of the best.
What they did is nothing short of mastery. They are magicians. Only they don’t pull a rabbit out of the hat. They pull your entire brand positioning out of it.