Sector:
Recruitment (creative and marketing)
We Delivered:
Business strategy, business process re-engineering, strategic visioning, IP review and valuation, IP protection advice, trade marking, brand strategy, brand narrative, visual narrative, behavioural narrative, brand identity, brand communication assets, social media creative tools, environment, stationery, brand guidelines, copywriting, strategic guidance.
Sometimes, if you want to change an industry you have to put your money where your mouth is.
Luminoso is a recruitment company specialising in the creative industries. Their director was disillusioned with the unethical way the industry operated. His mandate was to try and change the industry by bringing more accountability, integrity and responsibility to the process. They were becoming a manifesto brand... without a manifesto.
Untold® worked with Luminoso to find a way to build these ethics into their business model and to disrupt the industry. There were also two points of must-have authenticity in the brand: 1. Actual, money where your mouth is commitment; and 2. Respect for the creative industries they serve.
Together we restructured their offering with a new payment model that directly tied to the long-term success of their candidates. It was also designed to appeal to a different personality type of recruiter. No big commission, no instant gratification, instead–solid rewards for well-suited long-term placements. With this, they would turn the recruitment industry upside down.
Recruitment ads were reframed to attract attention, interest and engagement, not be role descriptions. Sometimes a role isn't going to be at a place with a google-like fit-out, but that’s ok if it pays the bills and has great benefits! Tell it like it is.
For example; In the job ad copywriting…
The opportunity of an overtime.
Do it for love (or super.)
Why don't you come on over salary?
Can you fart rainbows? (unicorn wanted.)
We caught you looking! Let's talk.
With colleagues like this, who needs friends?
Our client is very serious (about ping pong.)
I can see you in my office.
The manifesto was delivered as:
Hire Standards, Hire Retention, Hire Transparency.
