Sector:
Professional Services, Consulting, Training
We Delivered:
Naming, campaign creative, stakeholder engagement, differentiation and positioning, IP protection, trade marking advice, brand strategy, brand narrative, visual narrative, behavioural narrative, brand identity, livery concepts, brand image style guidelines, social media guidelines, web UX, UI, brand guidelines.
A group of talented technical consultants who deliver human-focused outcomes needed to tell their story - differently.
From their early days of providing advice on the best ways to blow things up on mine sites, CTY grew to a team that facilitates teams blowing up the old ways of doing things, and creating better, more productive and engaged teams and leaders. They helped their clients "See the Why" behind strategies and process. They needed their markets to see beyond their technical expertise to the way they deliver results through people.
